Inspired by Kyrie Irving's experience with the 2016 U.S. Olympic Team, the Nike Kybrid Pack included a Kybrid S2, Air More Uptempo, Air Force 1, and Blazer. Telling Kyrie's story using layers of words animating into the shape of each shoe as well as Kyrie's portrait was perfected with the design and animation help from the team at 9iFX. Each video was formatted for Youtube, TikTok, Instagram Stories, and Instagram In-Feed on HOH social channels.